Categoria: Regulatório

  • New Open Finance Rules Expand Data Control

    New Open Finance Rules Expand Data Control

    New Guidelines for Open Finance

    The National Monetary Council (CMN, Brazil’s top macroeconomic regulatory body) and the Central Bank of Brazil (BC) have approved significant changes to data-sharing rules under Open Finance. The system, also known as the open financial system, allows clients to authorize the sharing of their financial information across different participating institutions. The primary goal of this framework is to facilitate access to services better tailored to user profiles and stimulate competition among banks, fintechs, and other financial sector players.

    The recent amendments approved in a joint resolution by both regulatory authorities focus on reinforcing security, expanding transparency, and establishing new operational requirements. The measures seek to clarify the responsibilities of all institutions involved in the ecosystem, reduce divergences in regulatory interpretation, and, fundamentally, grant clients tighter control over the use of their own information.

    Key Changes in Data Sharing

    The new rules established by the CMN and the BC encompass five main pillars that directly affect the dynamics of authorization and information control:

    • Specific consent: Clients will need to authorize data sharing individually with each partner entity involved in the transaction. This increases clarity regarding who actually gains access to the information.
    • Expanded oversight: Participating financial institutions must reinforce monitoring of their partner companies. The objective is to verify continuously whether partners comply with established rules and adequately protect received information.
    • Greater transparency: System users will gain access to more detailed and comprehensive information regarding partnerships established between institutions and the flow of their shared data.
    • Suspension for security: The new regulation provides specific mechanisms to immediately suspend data sharing if situations posing risks to information security are identified.
    • Prevention of misuse: Strict additional restrictions will be applied to prevent shared data from being used improperly or for purposes not authorized by the client.

    Governance and Senior Management Responsibility

    One of the most notable aspects of the new rules is elevating data security to an institutional strategic level. The changes reinforce the role of senior management in the supervision of Open Finance.

    From now on, executive boards and boards of directors will bear clearer responsibilities regarding partnership monitoring, full regulatory compliance, and the adoption of measures to prevent or rectify potential irregularities. In practice, this means system security is no longer an assignment restricted exclusively to technical information technology teams.

    Financial institutions’ governance structures must closely monitor risks related to data sharing. If issues are identified, institutions have a duty to adopt immediate preventive or corrective measures, in compliance with applicable regulatory requirements.

    Flexibility for Legal Entities

    The updates pay special attention to the operational needs of corporate entities (legal entities). One of the main innovations is preparing the system for more flexible consent journeys adapted to corporate realities.

    Under the current model, data sharing involves institutions that transmit information and institutions that receive it. The new rules pave the way for required authorizations to be granted at different times at each end. For companies, this is a significant advance, as consents can be provided by distinct users, respecting the internal representation, signing authority, and approval workflows of each business.

    The workflow can operate as follows: a corporate representative requests a financial service at an institution that needs to consult data held at another bank. The consents required for this transaction can be granted in separate steps and at different times. If internal company rules require it, another authorized user may complete a subsequent approval stage. Only after all validations are completed will the data be shared according to security rules.

    This model significantly facilitates the adoption of Open Finance by companies that have more complex governance structures and require approval from multiple stakeholders for financial transactions or decisions.

    Practical Considerations

    For the corporate environment, the new guidelines represent a maturation of Open Finance in Brazil. The set of measures makes it clearer who can access data, under what conditions, and what each participant’s responsibilities are. The expected outcome is a more predictable and secure ecosystem, allowing financial innovation to continue developing without undermining protection for users, whether individuals or corporations.

    This content is for informational purposes only and does not constitute legal advice. For guidance on specific matters, consult a qualified lawyer.

  • 巴西开放金融新规强化数据控制

    巴西开放金融新规强化数据控制

    开放金融新指导方针

    巴西国家货币委员会(CMN)与巴西中央银行(BC)批准了关于开放金融(Open Finance,即开放式金融系统)数据共享规则的重大调整。该系统允许客户授权不同参与机构之间共享其财务信息。其主要目标是便利客户获取更贴合其自身需求的金融服务,并促进银行、金融科技公司(fintechs)及其他行业主体之间的竞争。

    两家监管机构通过联合决议批准的最新修订,重点在于加强安全性、提高透明度并确立新的运营要求。这些措施旨在明确生态系统中所有参与机构的责任,减少对监管法规的理解分歧,从根本上使客户能够对自身信息的使用进行更严格的控制。

    数据共享的主要变化

    CMN和巴西央行制定的新规涵盖五个主要维度,直接影响信息授权与管控机制:

    • 特定同意:客户需要针对业务中涉及的每一个合作实体单独进行数据共享授权。这明确了究竟由谁实际获取相关信息。
    • 加强监管监督:参与的金融机构必须加强对其合作伙伴的跟踪与监督。其目的是持续核查合作伙伴是否遵守既定规则并妥善保护所接收的信息。
    • 提高透明度:系统用户将能够获取关于机构间所建立合作关系以及其数据共享流向的更详尽、更广泛的信息。
    • 安全熔断机制:新监管规定设置了专门机制,一旦发现危及信息安全的情况,可立即暂停数据共享。
    • 防范违规使用:将实行更严格的附加限制,防止共享数据被不当使用或用于未经客户授权的目的。

    公司治理与高管层责任

    新规中最受关注的重点之一是将数据安全提升至机构的战略层面。相关变动强化了高管层在监督开放金融运作中的角色。

    自此,管理层和董事会对于监督合作关系、全面遵守法规以及采取措施防范或纠正潜在违规行为承担了更清晰的责任。在实践中,这意味着系统安全不再仅仅是信息技术团队的单一职责。

    金融机构的治理架构必须密切监测与信息共享相关的风险。如发现问题,机构有义务根据适用的监管要求立即采取预防或补救措施。

    针对法人实体的灵活性

    本次更新特别关注了法人实体(企业)的需求。其中一项重大创新是使系统支持更灵活的授权流程,以契合企业运营实际。

    在现行模式下,数据共享涉及传输信息的机构与接收信息的机构。新规为在数据流转两端不同时间点分别授予必要授权铺平了道路。对企业而言这是一项显著进展,因为授权可由不同用户完成,从而遵循每家公司内部的代表权限、授权额度及审批流程。

    该流程可按如下方式进行:企业代表向一家机构申请金融服务,而该机构需要查询保存在另一家银行的数据。开展此项操作所需的各项授权可分步骤、在不同时间分别完成。若企业内部制度有要求,可由另一位获授权的用户完成其中一个审批步骤。只有在所有验证完成后,数据才会按照安全规则进行共享。

    这一模式极大便利了治理结构较为复杂、财务操作或决策需要多位负责人审批的企业使用开放金融。

    实务考量

    对企业界而言,新指引代表了巴西开放金融体系的走向成熟。一系列举措进一步明确了谁可以访问数据、在何种条件下访问以及各参与方的责任。预期成效是建立一个更具可预测性且更安全的生态系统,使金融创新能够持续推进,同时不削弱对个人或企业用户的保护。

    本内容仅供参考,不构成法律意见。如需针对具体情况的指导,请咨询专业律师。

  • Association Challenges Keeta’s Delivery Model

    The operational model of delivery platform Keeta has come under judicial scrutiny. According to reports by legal news outlet Migalhas, a trade association has gone to court to challenge the practices and delivery model adopted by the company.

    Regulatory Challenges for Delivery Platforms

    Litigation surrounding the business models of delivery apps reflects ongoing debate over aligning technological innovations with existing regulations. Implementing distinct operational models often attracts the attention of trade associations, which turn to the Judiciary to question the compliance of these operations. Scrutiny can span multiple areas, from competitive dynamics to the relationships established with the various stakeholders interacting with the platform.

    The Role of Trade Associations in Market Oversight

    In the business environment, associations play an active role in overseeing new entrants and disruptive business models. Through lawsuits, these entities seek to defend their members’ interests, challenging practices they deem irregular or unbalanced. The case involving Keeta illustrates how collective action through associations can serve as a mechanism to subject new delivery models to judicial review.

    Strategic Considerations

    For executives, founders, and investors operating in the digital platform sector, the episode highlights the necessity of thorough planning when launching or adjusting operations. Developing innovative logistics and delivery solutions requires careful assessment of litigation risks. Regulatory predictability and the ability to address legal challenges are central to the sustainability of tech-driven businesses.

    This content is for informational purposes only and does not constitute legal advice. For guidance on specific matters, consult a qualified lawyer.

  • Associação Questiona Modelo de Delivery da Keeta

    O modelo de operação da plataforma de entregas Keeta tornou-se alvo de escrutínio judicial. De acordo com informações veiculadas pelo portal Migalhas, uma associação ingressou na Justiça para contestar as práticas e o formato de delivery adotados pela empresa.

    Desafios Regulatórios para Plataformas de Delivery

    A judicialização envolvendo o modelo de negócios de aplicativos de entrega reflete um cenário de constante debate sobre a adequação de inovações tecnológicas às normas vigentes. A implementação de formatos operacionais distintos frequentemente atrai a atenção de entidades representativas, que buscam o Poder Judiciário para questionar a conformidade dessas operações. O escrutínio pode abranger diversas áreas, desde a dinâmica concorrencial até as relações estabelecidas com os diferentes agentes que interagem com a plataforma.

    O Papel das Associações no Controle do Mercado

    No ambiente de negócios, as associações desempenham um papel ativo na fiscalização de novos entrantes e de modelos disruptivos. Por meio de ações judiciais, essas entidades procuram defender os interesses de seus representados, questionando práticas que considerem irregulares ou desequilibradas. O caso envolvendo a Keeta ilustra como a atuação associativa pode ser utilizada como um instrumento para exigir que novos modelos de delivery sejam submetidos à análise dos tribunais.

    Considerações Estratégicas

    Para executivos, fundadores e investidores que atuam no setor de plataformas digitais, o episódio destaca a necessidade de planejamento rigoroso ao lançar ou adaptar operações. O desenvolvimento de soluções inovadoras de logística e entrega deve estar acompanhado de uma avaliação cuidadosa dos riscos de litígio. A previsibilidade regulatória e a capacidade de resposta a questionamentos judiciais são elementos centrais para a sustentabilidade de negócios baseados em tecnologia.

    Este conteúdo tem caráter meramente informativo e não constitui aconselhamento jurídico. Para orientação sobre casos concretos, consulte um advogado.

  • 行业协会对Keeta的外卖配送模式提出司法质疑

    外卖配送平台Keeta的运营模式已成为司法审查的对象。据巴西法律资讯门户网站Migalhas报道,某行业协会已向法院提起诉讼,质疑该公司所采用的运营实践和外卖配送(delivery)模式。

    外卖平台的监管挑战

    围绕外卖平台商业模式的司法诉讼,反映了关于科技创新如何适应现行法律法规的持续讨论。推行差异化的运营模式往往会引起代表性行业实体的关注,这些实体诉诸司法机关,以质疑此类运营的合规性。此类审查可能涵盖多个领域,从竞争动态到与平台互动的不同主体之间所建立的法律关系。

    行业协会在市场监管中的作用

    在商业环境中,行业协会在新进入者和颠覆性商业模式的监督中发挥着积极作用。通过诉讼程序,此类实体旨在维护其代表成员的利益,对被认为违规或失衡的商业实践提出质疑。涉及Keeta的案件表明,行业协会的行动可以作为促使新型外卖配送(delivery)模式接受法院审查的法律工具。

    战略层面的考量

    对于数字化平台领域的高管、创始人及投资者而言,该事件凸显了在启动或调整业务时进行严密规划的必要性。开发创新的物流和配送解决方案必须伴随对诉讼风险的审慎评估。监管的可预见性以及应对司法质疑的能力,是科技型商业模式实现可持续发展的核心要素。

    本内容仅供参考,不构成法律意见。如需针对具体情况的指导,请咨询专业律师。

  • Governo institui novas regras e atendimento humano para o SAC

    Governo institui novas regras e atendimento humano para o SAC

    Novas Diretrizes para o Atendimento ao Consumidor

    O governo instituiu recentemente novas regras para o Serviço de Atendimento ao Consumidor (SAC). A principal mudança trazida pela regulamentação é a exigência expressa de opções de atendimento humano. Esta atualização normativa demanda que as empresas revisem e adaptem seus canais de comunicação com o público.

    O Equilíbrio entre Automação e Atendimento Humano

    Nos últimos anos, o mercado observou uma forte tendência de automação nos serviços de suporte, com a ampla adoção de assistentes virtuais e ferramentas digitais. Embora essas tecnologias ofereçam eficiência e otimização de custos operacionais, as novas regras do governo determinam que a automação não pode substituir integralmente a disponibilidade de contato humano.

    A obrigatoriedade do atendimento humano visa garantir que os consumidores tenham suas demandas resolvidas de forma clara, especialmente em situações onde o atendimento automatizado se mostra insuficiente. Para as empresas, isso significa a necessidade de reestruturar as centrais de atendimento, garantindo que a transição entre o sistema automatizado e o atendente humano ocorra de maneira fluida.

    Impactos no Compliance e na Governança

    A adequação às novas regras do SAC é uma questão central de conformidade regulatória. Empresas que operam no Brasil, incluindo investidores estrangeiros que mantêm operações voltadas ao consumidor local, precisam auditar seus processos atuais de suporte.

    A falta de alinhamento às normas governamentais pode expor as companhias a riscos regulatórios e danos reputacionais. A gestão de canais de atendimento deve ser tratada como um pilar da governança corporativa, assegurando transparência e respeito às diretrizes de consumo.

    Considerações Práticas para as Empresas

    Diante do novo cenário, executivos e gestores devem mapear a jornada de atendimento de suas operações. É fundamental avaliar se os canais atuais disponibilizam a opção de atendimento humano de forma clara e acessível, conforme instituído pelo governo. A revisão de processos internos e o treinamento de equipes são passos indispensáveis para garantir a conformidade com as novas exigências do SAC.

    Este conteúdo tem caráter meramente informativo e não constitui aconselhamento jurídico. Para orientação sobre casos concretos, consulte um advogado.

  • Brazilian Government Imposes New Customer Service Rules and Human Support Requirement

    Brazilian Government Imposes New Customer Service Rules and Human Support Requirement

    New Guidelines for Customer Service

    The Brazilian government recently enacted new rules for Customer Service (SAC – Serviço de Atendimento ao Consumidor). The main shift introduced by the regulation is the explicit requirement for human support options. This regulatory update requires companies to review and adapt their public communication channels.

    The Balance Between Automation and Human Support

    In recent years, the market has seen a strong trend toward automation in support services, with the widespread adoption of virtual assistants and digital tools. While these technologies provide efficiency and optimize operational costs, the new government rules dictate that automation cannot entirely replace the availability of human contact.

    The mandate for human support aims to ensure that consumers have their issues addressed clearly, especially when automated services prove insufficient. For companies, this requires restructuring customer service operations to ensure a seamless transition between automated systems and human agents.

    Impacts on Compliance and Governance

    Adapting to the new customer service rules is a central matter of regulatory compliance. Companies operating in Brazil, including foreign investors with operations serving local consumers, must audit their current customer support processes.

    A failure to align with government standards can expose companies to regulatory risks and reputational harm. Managing customer support channels should be treated as a pillar of corporate governance, ensuring transparency and adherence to consumer protection guidelines.

    Practical Considerations for Companies

    In light of this new scenario, executives and managers should map their operations’ customer journey. It is critical to assess whether current channels provide the human support option clearly and accessibly, as mandated by the government. Reviewing internal workflows and training teams are essential steps to ensure compliance with the new customer service requirements.

    This content is for informational purposes only and does not constitute legal advice. For guidance on specific matters, consult a qualified lawyer.

  • 巴西政府出台消费者服务热线(SAC)新规并强制要求人工客服

    巴西政府出台消费者服务热线(SAC)新规并强制要求人工客服

    消费者服务的新指引

    巴西政府近期出台了针对消费者服务热线(SAC – Serviço de Atendimento ao Consumidor)的新规定。该项法规带来的核心变化是明确要求必须提供人工客服选项。这一监管更新要求企业审查并调整其面向公众的沟通渠道。

    自动化与人工服务之间的平衡

    近年来,市场见证了客户支持服务高度自动化的趋势,虚拟助手和数字工具得到了广泛应用。尽管这些技术能提升效率并优化运营成本,但政府新规明确规定,自动化不能完全取代人工联络的提供。

    强制设立人工客服旨在确保消费者的诉求得到清晰解决,尤其是在自动化服务难以应对的情况下。对于企业而言,这意味着需要重构客服中心,确保自动化系统与人工坐席之间的转接顺畅无阻。

    对合规与治理的影响

    遵循SAC新规是监管合规的核心议题。在巴西开展运营的企业,包括面向本地消费者开展业务的外国投资者,均需对其现有的支持流程进行审查。

    未遵守政府标准可能使公司面临监管风险与声誉受损。客户服务渠道的管理应被视为公司治理的重要支柱,以确保透明度并切实遵循消费者权益保护指引。

    企业的实务考量

    面对新局面,高管和管理人员应梳理其业务中的客户服务旅程。首要任务是评估现有渠道是否已按照政府规定,清晰便捷地提供了人工客服选项。审查内部流程及培训团队是确保符合SAC新要求的关键步骤。

    本内容仅供参考,不构成法律意见。如需针对具体情况的指导,请咨询专业律师。

  • MP 1.394/2026: Rules for the Shutdown of Betting Platforms

    MP 1.394/2026: Rules for the Shutdown of Betting Platforms

    Provisional Measure (MP) 1.394/2026, signed on September 25, establishes the shutdown of authorized sports betting and virtual gaming platforms in Brazil. The new regulation introduces a mandatory mechanism for refunding remaining account balances to users, directly impacting sector operators, financial institutions, and the advertising market.

    Timeline for Shutdown and Balance Refunds

    The federal government set a strict schedule for discontinuing services and returning funds to bettors. Estimates from the Secretariat of Prizes and Betting (SPA) indicate that approximately 23 million users held accounts with balances on these platforms, totaling roughly R$ 1.7 billion to be refunded.

    • October 5: Deadline for voluntary withdrawals directly through websites and mobile applications.
    • October 6: Platforms must go offline starting at 12:00 a.m. App stores, internet service providers, and the Brazilian Internet Steering Committee (CGI.br) will assist in enforcing access blocks.
    • October 7 and 8: Betting operators must report to banks the amounts held by users, identified by their CPF (individual taxpayer ID).
    • October 9 to 14: Financial institutions will process and distribute the refunds to bettors.
    • As of October 14: Caixa Econômica Federal (a federal state-owned bank) will intermediate payments in instances where commercial banks encounter impediments to complete refunds.

    Impacts on Advertising and Marketing

    In addition to shutting down operations, MP 1.394/2026 prohibits advertising across the industry. Companies have until October 5 to take down all advertising materials, marketing campaigns, and brand displays tied to sponsorship contracts.

    This rule significantly impacts the sports sector. Government figures indicate that betting platforms spent R$ 1.1 billion in 2025 on Brazil’s main football clubs, representing 36% of the marketing revenue generated by those teams.

    Economic Context and Tax Revenue

    The operational ban is part of an economic package aimed at addressing household debt and compulsive virtual gambling. A study by the National Committee of State Finance Secretaries (Comsefaz) estimated that betting drained R$ 62.5 billion from Brazilian household budgets in 2025, a conclusion contested by the National Gaming and Lottery Association (ANJL).

    The sector turned over approximately R$ 220 billion in Brazil during 2025, with daily transaction volume near R$ 600 million. From a fiscal standpoint, sector taxation yielded R$ 15.3 billion to the federal government since early 2025, funds deemed significant for meeting fiscal targets.

    Next Regulatory Steps

    To retain permanent legal force, MP 1.394/2026 must be reviewed and approved by the Brazilian National Congress within the constitutional deadline. In the interim, companies across the betting ecosystem must promptly adapt their operations to comply with access blocking and contract termination mandates, mitigating liability risks.

    This content is for informational purposes only and does not constitute legal advice. For guidance on specific matters, consult a qualified lawyer.

  • 第1.394/2026号临时措施:巴西博彩平台终止运营与退款规则

    第1.394/2026号临时措施:巴西博彩平台终止运营与退款规则

    于9月25日签署的第1.394/2026号临时措施(MP)规定,终止在巴西获批的体育博彩及虚拟游戏平台的运营。该新规确立了一套强制性机制,用于向用户退还留存在账户中的资金,直接影响行业企业、金融机构及广告市场。

    关停与余额退还时间表

    巴西联邦政府为停止相关服务及向博彩用户退款设定了严格的时间表。根据SPA(巴西财政部奖品与博彩秘书处)的估计,约有2300万用户在平台上留有余额,待退还资金总额约为17亿雷亚尔。

    • 10月5日:在网站和应用程序直接进行自愿提现的截止日期。
    • 10月6日:自当日零点起,平台必须下线。应用商店、互联网服务提供商以及CGI.br(巴西互联网指导委员会)将参与执行封禁。
    • 10月7日至8日:博彩公司须向银行通报按CPF(巴西个人纳税人登记号)识别的用户留存资金金额。
    • 10月9日至14日:金融机构向博彩用户执行退款。
    • 自10月14日起:如银行退款受阻,Caixa(巴西联邦储蓄银行)将介入协助代发相关款项。

    对广告与营销的影响

    除了暂停运营外,第1.394/2026号临时措施还禁止了该行业的广告宣传。相关企业必须在10月5日之前撤下所有广告宣传材料、营销内容以及与赞助合同相关的品牌标识。

    该规定对体育产业市场产生了重大冲击。政府公布的数据显示,博彩平台在2025年向巴西主要足球俱乐部支付了11亿雷亚尔赞助费,相当于这些球队营销收入的36%。

    经济背景与税收情况

    禁止此类运营是巴西一系列经济措施的一部分,旨在应对家庭过度负债以及沉迷虚拟游戏引发的社会问题。Comsefaz(巴西各州及联邦区财政厅长全国委员会)的一项研究估计,2025年博彩活动从巴西家庭预算中抽走了625亿雷亚尔,但该结论遭到了ANJL(巴西国家博彩与彩票协会)的反驳。

    该行业2025年在巴西的资金流转规模约为2200亿雷亚尔,日均交易额近6亿雷亚尔。从财政角度来看,自2025年初以来,对博彩公司的征税为联邦政府带来了153亿雷亚尔的收入,这被视为实现财政目标的重要资金来源。

    后续监管步骤

    为保持法律效力,第1.394/2026号临时措施须在宪法规定期限内经巴西国会审议并通过。在此背景下,博彩生态圈内的相关企业须立即调整运营,以落实访问封锁和合同终止要求,从而规避合规与法律责任风险。

    本内容仅供参考,不构成法律意见。如需针对具体情况的指导,请咨询专业律师。